Doing SEO since 2017
Hi, I'm Snell. Physicist turned technical SEO.
I studied physics, which turned out to be great training for staring at messy data until it confesses. These days I use that habit on websites: find what's holding them back in search, fix it, and turn the traffic into customers.
The short version of a long story
I studied physics at Universidad de Carabobo. My research was on atmospheric electricity, including the famous Catatumbo lightning, and along the way I co-authored two published papers.
Then, at a conference, a fellow physicist told me to look beyond the lab. I took the advice a little too literally. I started writing for the web in 2017, became a copywriter, and in 2019 landed my first SEO job. I've been hooked ever since.
Since then I've run SEO for 14 franchise brands, led an SEO team for B2B SaaS clients, and spent a year as a Python engineer, where I built a pipeline that turned more than two million PDF documents into web pages. Today I work mostly with ecommerce and lead-generation sites.
Here's how I see SEO: spot the patterns in a site's data, work out what they're telling you, and fix what's broken. Physics trained me to make the math explain the real world. Turns out that's the whole job.
Where I've been
- 2025 to today
SEO Manager, US digital agency
Technical audits, GA4 and GTM tracking, and site speed for ecommerce and lead-generation websites.
- 2022 to 2025
Head of SEO, US agency serving B2B SaaS
Led the SEO team and owned client strategy: audits, roadmaps, proposals and monthly reporting.
- 2021 to 2022
SEO Manager, US franchise marketing agency
14 client accounts. The biggest one grew its monthly sales by 10.5%.
- 2021 to 2022
Python Engineer, legal publisher
Web scraping, MongoDB and a PDF-to-HTML pipeline that ran over two million documents.
- 2019 to 2020
SEO Specialist, SEO agency in Spain
Keyword research, WordPress builds and web performance.
- 2017 to 2019
Freelance writer and copywriter
Where I learned that words sell, and that Google reads them too.
- Before that
Physics, Universidad de Carabobo
Research on atmospheric electricity and two published papers (2013 and 2015).
What I bring to your project
Technical SEO
Audits, crawling and indexing, site architecture, schema and Core Web Vitals.
A developer's hands
JavaScript, React, Next.js, Python, Django and WordPress, so fixes actually ship.
Measurement
GA4, Google Tag Manager, Search Console and Looker Studio, set up so the numbers mean something.
Automation
Python scripts and AI models for the repetitive stuff, like meta tags and schema at scale.
- Responsible, detail-obsessed and committed. That's me in three words.
- I give 110% at every step, because I know what your time and money are worth.
- Effective, no-nonsense SEO, backed by metrics you can check yourself.
- Solo consultant: you work with me, not a rotating cast of account managers.
Courses and certificates
I never stop studying. A few of the courses I've completed (certificates are in Spanish):
Platzi, 2022
Platzi, 2022
Platzi, 2022
Platzi, 2022
Plus Professional Git and GitHub, Django (basic and testing), Emotional Intelligence, and Semrush's “Navigating On-Page and Technical SEO”.
Things people ask me
Why should I hire you?
Where are you based?
How much do you charge?
Enough about me. Let's talk about your site.
I reply within 2 business days.