Skip to content
Snell Rojas

Industry · Home services

SEO and CRO for home services companies

When a pipe bursts or the AC dies, people search, call the first company that looks trustworthy, and book. I help you be that company: found in your service area, backed by reviews, and easy to call or book from any phone.

  • HVAC and plumbing
  • Roofing and exteriors
  • Electrical and solar
Book a free strategy call(opens Google Calendar in a new tab)Start with an SEO audit

Remote, on US business hours. I reply within 2 business days.

Illustration of a person with a toolbox standing in front of a row of small houses with a map pin, a phone ringing and a wrench, sun and water drop icons nearby.

Sound familiar?

The usual problems I see on home services websites.

Services for home services

The work that matters most for home services companies, prioritized in the audit and shipped in monthly batches.

Local SEO

Google Business Profile, service-area pages, reviews and local citations.Explore Local SEO

Lead Generation CRO

Click-to-call, quote forms and booking flows that turn visits into jobs.Explore Lead Generation CRO

Technical SEO

Fast, crawlable pages for every service and every area you cover.Explore Technical SEO

AI Search Optimization

Be the business AI answers recommend for jobs in your area.Explore AI Search Optimization

Why work with me

  • Since 2017

    Doing SEO for businesses and marketing teams.

  • You work with me

    Solo consultant, no hand-offs to juniors.

  • Audit first

    Every recommendation comes from your data.

  • Batches you can see

    A clear list of what shipped every month.

How it works

  1. Free strategy call

    We get to know each other, look at your site together and get the goals crystal clear.

  2. Local audit

    Profile, service pages, reviews and call tracking, with a roadmap ranked by impact.

  3. Monthly batches

    Optimizations, schema and fixes shipped in closed, monthly batches. You always know what got done.

  4. Measure

    Search Console and GA4 tracking with regular reviews. Numbers, not vibes.

Platforms I work on

Each one breaks SEO in its own special way.

Home services questions

Something else on your mind? Ask me on a call. (opens Google Calendar in a new tab)

Which trades do you work with?
HVAC and plumbing, roofing and exteriors, electrical and solar.
Do you manage Google Local Services Ads?
No. I focus on organic local results, your website and your reviews, and on turning that traffic into calls and booked jobs.
How do I know which calls came from my website?
I set up call and form tracking with GA4 and Google Tag Manager, so you can see which pages and searches drive them.
Do I need a page for every town I serve?
Only where there's something useful to say about serving that town. We decide which areas deserve a page in the audit.
How much does it cost?
It depends on how many services and areas you cover, so I quote after the free strategy call.

Keep exploring

Related services

From the blog

Let's make the phone ring

Grab a slot on my calendar, or send me your site and I'll reply within 2 business days.

Book a free strategy call(opens Google Calendar in a new tab)

Opens my Google Calendar booking page.

Tell me about your site

I reply within 2 business days. By sending this you agree to the privacy policy.