Technical SEO · my specialty

Technical SEO that fixes what's quietly costing you traffic

If Google can't crawl it, render it or understand it, nothing else you do in SEO matters much. I find the technical problems holding your site back and fix them on your platform: Shopify, WordPress, Magento or a custom build.

Book a free strategy call Start with an SEO audit

Remote, on US business hours. I reply within 2 business days.

Illustration of a person tightening a bolt on a big browser window with a giant wrench, while a small robot spider crawls a map of connected pages inside it.

Sound familiar?

These are the usual signs that the problem isn't your content. It's the plumbing.

Pages you published weeks ago still aren't indexed, and Search Console is full of “Crawled, currently not indexed.”
Traffic dropped after a redesign, a new theme or a platform move, and nobody knows why.
Product filters and variants spit out thousands of near-duplicate URLs that Google wastes its time on.
Your sitemap lists redirected or blocked URLs, and your canonicals point every which way.
Rich results (prices, ratings, stock) never show up next to your products.
Your firewall or CDN is blocking Googlebot, and you only find out when rankings fall off a cliff.

What's included

Everything gets prioritized by impact in the audit, then shipped in monthly batches. Content work comes along wherever it supports the fixes.

Crawling and indexing

Full crawl plus Search Console page indexing analysis. What's in, what's out, and why.

Canonicals, redirects, sitemaps

Duplicate URL cleanup, legacy route removal, and sitemaps that only list pages worth crawling.

Structured data

Product, organization, breadcrumb and FAQ schema, rolled out in batches by URL group.

Architecture and internal links

A structure that sends authority to the pages that make money.

Templates and rendering

Heading structure, JavaScript rendering and theme fixes on your platform's templates.

Speed and Core Web Vitals

Find the slow templates and heavy scripts, and fix what moves the needle.

Bot access checks

Make sure Cloudflare, firewalls and robots rules let search engines in.

Reporting

Search Console and GA4 tracking, with a clear list of what shipped each month.

Case study

A Shopify store selling industrial replacement belts gained about 29,000 organic clicks per quarter

The technical side of a full SEO program: bot access checks through Cloudflare, sitemap validation, canonical product URL cleanup, legacy route removal and heading fixes on the product template, plus a 16-URL product schema rollout.

Google Search Console, last 3 months vs previous 3, exported July 24, 2026. Client name kept private.

Organic clicks: +22%; 131,864 to 161,183
Product snippet clicks: +48%; 75,960 to 112,369
Mobile clicks: +33%; 75,023 to 100,090
Clicks from Canada: +54%; 9,138 to 14,061

How it works

Free strategy call
We get to know each other, look at your site together and get the goals crystal clear.
Technical audit
Crawl, indexing, templates and performance, with a roadmap ranked by impact.
Monthly batches
Optimizations, schema and fixes shipped in closed, monthly batches. You always know what got done.
Measure
Search Console and GA4 tracking with regular reviews. Numbers, not vibes.

Platforms I work on

Each one breaks SEO in its own special way.

Technical SEO questions

Something else on your mind? Ask me on a call. (opens Google Calendar in a new tab)

What exactly is technical SEO?

Everything that decides whether search engines can find, crawl, render and understand your pages: site structure, URLs, indexing rules, speed, structured data and templates. Content and links only pay off when this part works.

How long until I see results?

It depends on what's broken and how fast fixes can ship. Indexing and duplicate-URL fixes often show up in Search Console sooner than big structural changes. Every monthly report shows what changed and when, so you're never guessing.

What access do you need?

Google Search Console, GA4 and access to your CMS or theme. We'll sort out the details, and who ships which fix, on the strategy call.

Is this a one-time project?

The audit is. After that, the monthly batches work through the roadmap and catch new problems as your site keeps changing.

How much does it cost?

It depends on the size of the site and what the audit finds, so I quote after the free strategy call.

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Let's find what's broken

Grab a slot on my calendar, or send me your site and I'll reply within 2 business days.

Book a free strategy call

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