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Snell Rojas

For US businesses on Shopify, WordPress, Magento and custom builds

SEO and CRO services
for customers, not just traffic

I'm a technical SEO consultant first. I find what's stopping Google (and now the AI answer engines) from sending you customers, I fix it, and then I make sure those visitors actually call, book or buy. No magic tricks. Just work, data and a slightly obsessive eye for detail.

Book a free strategy call(opens Google Calendar in a new tab)Start with an SEO audit

Two ecommerce clients, one quarter

Organic clicks
184,393
Extra clicks
+40,367
Impressions
7.98M
Click growth
+28%

Google Search Console, last 3 months vs previous 3, exported July 24, 2026.

Get found

SEO services

From the plumbing nobody sees (crawling, rendering, templates) to the answers people now get from AI. Content work is baked into every one of these.

My specialty

Technical SEO

Crawling, indexing, rendering, Core Web Vitals, site architecture, canonicals, schema and platform template fixes. The stuff that quietly decides whether everything else works.

Explore technical SEO

AI Search Optimization

AEO + GEOBe the answer in Google's AI Overviews and AI Mode, and get cited by ChatGPT, Perplexity and Gemini.Explore AI search

Local SEO

Maps, reviews, service areasGoogle Business Profile, service-area pages, review generation and call tracking, so the phone actually rings.Explore local SEO

Ecommerce SEO

Collections, products, schemaCategory and product pages that rank, faceted navigation that doesn't eat your crawl budget, and product snippets that get clicked.Explore ecommerce SEO

SEO Migrations

Replatforming, redesigns, domain movesRedirect maps, launch checks and post-launch monitoring, so a new site doesn't cost you the traffic you already earned.Explore migrations

SEO Audit

Where every engagement startsA full technical, content and performance diagnosis with a prioritized roadmap. Data first, opinions later.Explore the audit

SEO for your platform

Every platform breaks SEO in its own special way. I've fixed all of these.

Illustration of a person fitting colored blocks into a big browser window, surrounded by a pencil, wrench, paint roller, phone and gears.

Get paid

Conversion rate optimization

Traffic is nice. Leads and sales pay the bills. I find where visitors drop off, then I design and build the fixes myself, no hand-off required.

Lead Generation CRO

Landing pages, forms, calls and booking flows that turn visits into booked jobs.Explore lead gen CRO

Ecommerce CRO

Product pages, cart and checkout friction, mobile checkout. Fewer abandoned carts.Explore ecommerce CRO

How working together works

Same method on every project: diagnose before touching anything, then ship in batches you can actually measure.

  1. Free strategy call

    We get to know each other, look at your site together and get the goals crystal clear.

  2. Audit

    A full technical, content and performance diagnosis, and a roadmap ranked by impact.

  3. Monthly batches

    Optimizations, schema and fixes shipped in closed, monthly batches. You always know what got done.

  4. Measure

    Search Console and GA4 tracking with regular reviews. Numbers, not vibes.

Results from the last quarter

Client names stay private. The numbers come straight from Google Search Console (last 3 months vs the previous 3, exported July 24, 2026).

WooCommerceUS

A store selling shaved-ice machines nearly doubled its organic clicks in one quarter

Organic clicks
+91%
Impressions
+155%
Product snippet clicks
+113%
Main machine keyword
12.3 to 5.8

105 pages optimized in monthly batches, product schema in three rounds, and technical fixes to focus crawling on what sells. Category pages tripled their clicks.

ShopifyUS + Canada

A store selling industrial replacement belts gained about 29,000 organic clicks per quarter

Organic clicks
+22%
Product snippet clicks
+48%
Clicks from Canada
+54%
New searches won
~4,000 clicks

Four audits, batched content on top products and collections, a schema rollout, and Shopify fixes (bot access, canonical cleanup, legacy routes, template headings).

Industries I know well

Tools I work with

Questions people ask before hiring me

How much does it cost?
Every site is different, so I quote after the free strategy call, once I know what we're dealing with.
Why does everything start with an audit?
Because guessing is expensive. The audit tells us what's actually holding you back, and the monthly work follows that roadmap.
Do you work with agencies or directly with businesses?
Directly with businesses. I'm a solo consultant, so you work with me, not a rotating cast of account managers.
Where are you, and when can we talk?
I work remotely, on US business hours.

Let's see what your site is leaving on the table

Grab a slot on my calendar, or send me your site and I'll reply within 2 business days.

Book a free strategy call(opens Google Calendar in a new tab)

Opens my Google Calendar booking page.

Or tell me about your site

I reply within 2 business days. By sending this you agree to the privacy policy.