Platform · Shopify
Shopify SEO for stores that have outgrown their theme
Shopify makes selling easy, but it makes some SEO decisions for you, and not all of them are good ones. I fix what the theme and apps get wrong, and make your collections and products easy for Google to find, understand and show.
Remote, on US business hours. I reply within 2 business days.
Sound familiar?
The usual Shopify problems I see on stores that are ready to grow.
- Product URLs show up twice, once under /products/ and once under a collection path.
- Collection filters and tags create piles of thin, near-duplicate pages.
- Your theme uses the wrong heading levels on product and collection templates.
- Apps you installed years ago still load scripts on every page.
- Product schema is missing, broken, or duplicated by an app and the theme.
- Old URLs from a previous platform still 404, or redirect in chains.
What's different on Shopify
The same SEO work as any store, plus the Shopify-specific fixes. Prioritized in the audit, shipped in monthly batches.
Canonical product URLs
Internal links that point to the one product URL that should rank.
Collection filters and tags
Rules so filtered pages don't compete with the collections that should rank.
Theme template fixes
Headings, titles and structured data fixed in your theme's Liquid templates.
App cleanup
Leftover scripts and duplicate markup from apps found and removed.
Product and collection schema
Product, offer and breadcrumb markup, rolled out in batches.
Redirects and legacy routes
Old URLs from past platforms or changes mapped and cleaned up.
Collection and product content
Copy for your best collections and products, in monthly batches.
Bot access checks
Making sure Cloudflare, apps and robots rules let search engines in.
Case study
A Shopify store selling industrial replacement belts gained about 29,000 organic clicks per quarter
Four audits, batched content on top products and collections, a 16-URL product schema rollout, and Shopify fixes: bot access through Cloudflare, canonical cleanup, legacy routes and product template headings.
Google Search Console, last 3 months vs previous 3, exported July 24, 2026. Client name kept private.
- Organic clicks
- +22%
- 131,864 to 161,183
- Product snippet clicks
- +48%
- 75,960 to 112,369
- Clicks from Canada
- +54%
- 9,138 to 14,061
- New searches won
- ~4,000 clicks
- per quarter, from zero
How it works
Free strategy call
We get to know each other, look at your site together and get the goals crystal clear.
Shopify SEO audit
Theme, apps, collections, products and indexing, with a roadmap ranked by impact.
Monthly batches
Optimizations, schema and fixes shipped in closed, monthly batches. You always know what got done.
Measure
Search Console and GA4 tracking with regular reviews. Numbers, not vibes.
Other platforms
Each one breaks SEO in its own special way.
Shopify SEO questions
Something else on your mind? Ask me on a call. (opens Google Calendar in a new tab)
Do I need to change my Shopify theme?
Can you edit the theme code yourself?
Do you work on Shopify Plus?
Are SEO apps enough?
How much does it cost?
Keep exploring
Related services
Let's tune up your Shopify store
Grab a slot on my calendar, or send me your site and I'll reply within 2 business days.
Book a free strategy call(opens Google Calendar in a new tab)Opens my Google Calendar booking page.