Platform · Custom and headless
SEO for custom sites, built with your developers
Custom and headless builds give you full control, including full control over the SEO mistakes. With a back-end development background, I speak your developers' language and turn SEO requirements into changes they can ship.
Remote, on US business hours. I reply within 2 business days.
Sound familiar?
The usual SEO problems on custom and headless builds.
- Pages render content with JavaScript, and Google sees an empty shell.
- Titles, descriptions and canonicals are missing or the same on every page.
- There's no sitemap, or it lists URLs that don't exist.
- Client-side routing creates URLs that return 200 for everything, even pages that don't exist.
- Your developers want clear SEO requirements, not a 200-page report.
- Structured data was never part of the build.
What's different on custom builds
The same SEO work as any site, delivered as requirements your developers can build and test.
Rendering checks
Server-side, static or client-side rendering checked against what Google actually sees.
Metadata system
Titles, descriptions, canonicals and robots rules generated per page type.
Routing and status codes
Real 404s, single-hop redirects and clean URLs.
Sitemaps and robots
Generated from your real routes, kept in sync automatically.
Structured data
JSON-LD per template, built into the components.
Performance
Core Web Vitals and bundle weight on the templates that matter.
Developer-ready tickets
Clear requirements with acceptance checks, not just findings.
Release checks
SEO checks before and after each release, so regressions get caught.
Why work with me
Since 2017
Doing SEO for businesses and marketing teams.
You work with me
Solo consultant, no hand-offs to juniors.
Audit first
Every recommendation comes from your data.
Batches you can see
A clear list of what shipped every month.
How it works
Free strategy call
We get to know each other, look at your site together and get the goals crystal clear.
Technical audit
Rendering, routing, metadata and performance, with a roadmap your developers can work from.
Monthly batches
Optimizations, schema and fixes shipped in closed, monthly batches. You always know what got done.
Measure
Search Console and GA4 tracking with regular reviews. Numbers, not vibes.
Other platforms
Each one breaks SEO in its own special way.
Custom and headless SEO questions
Something else on your mind? Ask me on a call. (opens Google Calendar in a new tab)
Which stacks do you work with?
Do you write the code?
Is a headless site bad for SEO?
How much does it cost?
Keep exploring
Let's get your build ranking
Grab a slot on my calendar, or send me your site and I'll reply within 2 business days.
Book a free strategy call(opens Google Calendar in a new tab)Opens my Google Calendar booking page.